Beauty Industry

Most Popular Haircare Products in 2024—According to Cosmetify

Amika Perk Up Dry Shampoo ranked first, followed by Color Wow Dream Coat Anti-Humidity Hair Spray. See what others made the top 10.

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By: Rachel Klemovitch

Assistant Editor

The 2024 Cosmetify Hair Care report ranked the top 10 most popular hair care products over the past year. 
 
Amika’s Perk Up Dry Shampoo had a significant 239% increase with 2.2 million annual searches. It has a strong social media presence appearing in 561 TikTok posts, and 1,783 Instagram posts.
 
The Color Wow Dream Coat Anti-Humidity Hair Spray had the largest increase in annual searches going from 658,000 to 984,500. Hair care influencer Chris Appleton helped impact its popularity in TikTok as he highlighted the spray’s ability to block humidity and keep hairstyles smooth.
 
The Moroccanoil Treatment and Olaplex’s No.7 Bonding Oil tided for third. 
 
Moroccanoil Treatment had a 40% increase in annual searches, while Olaplex saw a 16% increase. These products also have a large presence on Instagram with Moroccanoil Treatment appearing in 32,812 posts and Olaplex No.7 Bonding Oil appearing in 19,714 posts. 

Top 10 Hair Care Products of 2024

  1. Amika Perk Up Dry Shampoo
  2. Color Wow Dream Anti-Humidity Hair Spray
  3. Moroccanoil Treatment
  4. Olaplex No.7 Bonding Oil
  5. Dyson Airwrap
  6. Batiste Dry Shampoo
  7. Verb Ghost Oil
  8. Olaplex No.6 Bond Smoother
  9. Olaplex No.3 Hair Perfector
  10. Living Proof Perfect Hair Day Dry Shampoo
See the full report here

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